Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.
🌟 Your UXPressia Black Friday deal is here
Social media customer journey: from follower to brand advocate
Take advantage of UXPressia’s partners in the Black Friday crime
Integrate your Jira issues into journey maps
Demystifying accessibility & inclusion through personas | Nov 16
How to map a car sharing customer journey + free template
Asynchronous collaborative journey mapping—fact or fiction | Sept 27
Cinema customer journey: visualize it to improve + free template
Want to increase retention of your cinema visitors? Then think about improving their experience with the help of customer journey mapping. To give you an ease start, we’ve created a ready-to-go template and wrote a step-by-step guide to build a cinema customer journey map. Go read it and build the map for your case.