Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.
Explore the importance of customer experience in the banking industry and learn how to enhance it with effective management strategies. Discover real-world examples of successful customer experience initiatives in digital banking and retail banking sectors.
Learn what is a marketing persona, why is it important, how to build and use your personas in marketing. Dive into our step-by-step guide.
Activate your journey mapping with our step-by-step guide. Learn how to leverage journey maps to uncover new opportunities and ignite creativity.
Explore the importance of customer experience in the retail industry and learn how to measure and enhance it effectively. Discover ways to improve and increase in-store and digital retail experiences: personalized CX strategies, metrics, and real-life examples.
Join us to transform customer journey mapping into a powerful tool for enhancing user experience. Register now for live or recorded access.
AI-powered tools can enhance the journey mapping process, streamline it, aid in ideation. Read more in our new article.
Learn how to enhance organizational culture through journey mapping with insights from Chidera Okolie. Explore approaches, process improvement, accuracy tips, persona creation, ROI mapping, and an e-commerce case study.
Wanna unlock the power of AI for design with our 90-minute webinar featuring Noz Urbina? To learn how to create detailed personas and journey maps using ChatGPT, enhance designs with any data, and apply these skills across all projects? Then join our new event.
Can you tell whether your SaaS users are satisfied or accumulate negative impressions to burst and leave you next month? Read the article and build a SaaS buyer journey map to be sure.
