Join our event to master complex customer journey mapping. All the details are inside…
New event: Quick guide to complex & non-linear mapping | Mar 6
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.
Integrate customer experience and VoC data into your maps and personas
We’re thrilled to announce an exciting update to our experience management platform—a powerful new feature designed to bridge the gap between your organization’s KPIs and the customer experience. Keep reading to learn more.
B2B buyer journey mapping — enhance the buying experience
Learn what the B2B buyer journey is, explore its stages and effective research strategies to create a buyer journey map.
New event: Creating customer-centric strategies from journey maps | Feb 21
Join our expert-led talk on enhancing customer journey mapping with insights from Customer Obsessing Consulting’s top minds.
Using customers’ online shopping behavior in e-commerce
Learn what customers’ online shopping behavior is, why to use it in e-commerce marketing. Learn about different consumer behavior types and understand the factors influencing choices.
How to create a user persona
Welcome to the fascinating world of user personas. Our comprehensive guide is designed to take you through the intricacies of user personas – from their definition to the art of crafting them effectively.
Webinar: Journey mapping activation with Jim Kalbach | January 25
Ready to jumpstart your year with some amazing insights and knowledge? We have the perfect opportunity for you! Circle January 25 on your calendars – we’re organizing a webinar designed to revolutionize how you approach journey mapping.
What is the buyer journey? Definition, stages, and examples
Explore the stages and significance of the buyer journey. Learn how to optimize the buyer journey and see templates.
Customer touchpoints: what they are, how to identify them + examples
What is a customer touchpoint? Explore customer touchpoints’ examples and learn how to analyze and manage them effectively in your customer journey.
