Customer Journey

Customer journey mapping turns scattered touchpoints into a clear picture of how people experience your product or service. These articles cover the full lifecycle, from running research workshops and scoping the map to acting on findings, measuring impact, and keeping the map updated over time.

3 Killer Wins of Using UX Personas

So much ado about these personas. Why do you want to use them? Well, there are many reasons and benefits. Today, we’ll look at the main 3 of them.

Yuri Vedenin

February 16, 2017September 6, 2022

How Not To Put CJM on the Shelf

how-not-to-put-your-customer-journey-map-on-a-shelf

Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be acted up, maintained properly and updated all the time. Let’s have a look at what you should do so your maps don’t collect dust somewhere in a drawer.

Yuri Vedenin

February 13, 2017August 12, 2019

Holiday Beta Updates: Personas & New Dashboard!

Ho ho ho! The New Year 2017 just knocked at our door and that holiday whoop-de-do is just starting to cool off. Throughout the whole year, elves from UXPressia have been busy as a one-legged striker during the Super Cup. We’ve been making something really special. And we do have something to show for it. […]

Arthur McCay

January 28, 2017November 24, 2022

Top 5 pitfalls when doing Customer Journey Mapping

top 5 pitfalls to avoid when doing customer journey mapping

There are so many ways to screw up when doing customer journey mapping. You don’t want that. Let’s see what pitfalls you should avoid to take the best out of CJM.

Yuri Vedenin

January 18, 2017August 12, 2019

Se7en things to look at when journey mapping

seven-things-to-look-at-when-mapping-a-cutomer-journey

What should be taken into consideration when analyzing a customer journey map? In this post, we’ll give you seven things to check when doing customer journey mapping.

Yuri Vedenin

January 8, 2017August 16, 2022

Hit the touchpoints, Jack

When you hear about customer journey mapping, it’s hard to skip the word “touchpoint”. It comes up quite often. What are these touchpoints and why is there so much ado about them? We got an answer and it’s right in this post.

Yuri Vedenin

December 30, 2016May 8, 2026

Good, better, the CJM

Customer journey mapping looks like a great technique. From the first glance, it might look too good to be true. So… are there any alternatives to CJM? Let’s figure it out.

Yuri Vedenin

December 28, 2016August 16, 2022

The 6 targets you will hit with CJM

targets you will hit with customer journey mapping

What exactly does CJM help you accomplish? Why is there a need for doing customer journey mapping in the first place? We got you 6 good reasons how CJM can help your business. Read on!

Yuri Vedenin

December 13, 2016January 6, 2020

Take it personally, it’s not just business

What are personas? Why would you want to create them? In this article, we’re going to dive into the concept of persona and answer these questions and even more!

Yuri Vedenin

December 8, 2016April 26, 2023