Сustomer Journey Map, Personas & Impact Map Templates

Not sure how to kickstart your customer journey mapping project? Dive into our extensive library of free customer and user journey map templates. Here, you'll discover a plethora of templates spanning various domains, from services to CX and business tools, all aimed at enhancing the user experience.

These customer journey map, user journey map, persona profile, and impact map templates cater to a broad audience, offering diverse map and persona examples for those in marketing and beyond. Whether you're looking to spark some inspiration or need a concrete starting point, our templates have got you covered. They're designed with both the buyer and client in mind, ensuring a comprehensive overview. Each template is good to go — simply copy the ones you like best to your workspace and customize them to your needs.

Also, you can download these templates in formats like PDF, PPTX, CSV, and PNG, making it easier to store on your device or send them as a file to your teammates. For those who prefer a tangible approach, printing them out to have on your deck or display on your wall can be a great idea!

Banking, Finance & Insurance

Discovering CX flaws and taking measures to eliminate them, banking, finance, and insurance companies can gain a competitive advanta...

Business

In business, the customer has always been central. Uncover gaps and hidden opportunities you never knew about with journey mapping.

CX/Business Tools

Everyone deserves a little help on the road to success. These templates will help you with personas, empathy maps & service blue...

Services

In the service industry, customers have the upper hand when it comes to decision-making. Create a customer-first strategy to win.

Digital

Create digital personas based on your knowledge and research and map their journeys in detail to learn how to deliver top-notch CX.

Education & Career

Visualizing the journey of job candidates, your employees, students, or educators can help you improve their experience with you.

Government & Nonprofit

Clarify your mission, understand what really matters to your customers, and determine all the gaps you need to close to serve them b...

Health & Well-Being

Improve patient experiences to provide your patients with better outcomes, ultimately inspiring their loyalty and never-ending trust...

Leisure & Entertainment

Are you selling tickets or experiences? Put customer experience at the center of your business, and you'll win customers’ hearts.

Shopping & Purchases

Looking to boost your sales or create loyal customers? Or are you about to open a new store? Customer journey mapping is here to hel...

Real Estate

CX is everything when it comes to real estate. Map their journey with your business to make sure that it is memorable in a good way....

Transport

Transport is all about people, not vehicles. Let your customers take the driver’s seat by offering them what they expect from you.

Travel & Tourism

What do you do to deliver a premium customer experience to the travelers you work with? It’s time to make their customer journey shi...

Nothing seems to fit? No worries! Just tell us what you need, and our black belt mappers will craft the perfect sheath for your map!
Journey mapping best practices
Looking for best practices to create a map that works for you? Check out CJM Fundamentals course.