“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let’s clear out what each of them is used for, and whether those can be combined to boost your user experience.
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.