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Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

New event: mapping a buying journey for complex offerings


Everything changes. The way customers buy is no exception. Mapping a Buying Journey can help to grasp it and come up with a successful strategy for sales, marketing, and service.

On Thursday, April 22, Martyn Lewis, Founder and CEO of Market-Partners Inc., will share his experience in this field.

Mapping buying journeys

At our free online event, we’ll cover the following matters in detail:

  • How to approach a particular market's Buying Journey;
  • Fatal mistakes and good examples of mapping a Buying Journey;
  • How to use a mapped Buying Journey for a go-to-market strategy;
  • How you can positively change the market's Buying Journey;
  • And many, many other things.

A special post-event bonus: Martyn will also send out a quick reference guide.

Also, we'll have enough time for a Q&A session and sharing practices. Be ready to ask your questions 😉

Don't hesitate to register even if your Thursday, April 22, is all booked, we'll send you the recording.

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