Articles by Iryna Kandrashova

Iryna Kandrashova is a marketing generalist with 13+ years of experience. She builds and runs marketing strategies for B2B SaaS and service-based companies, combining big-picture thinking with hands-on work across paid campaigns, organic growth, lead generation, email automation, and brand development. She also mentors marketers and helps teams work better together. Outside work, she travels whenever she can and stays close to amateur sport.