Journey mapping should be a team sport. Don’t you think? All those customer interviews, surveys and polls, tons of research, ideation workshops, and brainstorming sessions… Not to mention creating a functional, consistent map while the technology behind the practice is getting more and more complex.
For a customer journey map to be relevant and actionable, it has to be based on collective insights from professionals with different areas of expertise, like marketing, sales, support, and UX. Gathering all the data alone would not only be challenging, but potentially not as effective as working with dedicated teams.
Still not convinced? Michael Brandt, Founder and Senior Consultant at CX-Excellence, will break it down for you at our next free online event.
Join us on October 20 to learn:
📍 The power that journey mapping has for customer experience management;
📍 Why the biggest mistake you can make is approaching it all by yourself;
📍 How to work together to get better business outcomes;
📍 What you need to do to prepare and get started on the exercise.
💬 The event will be followed by a Q&A session. It’s your chance to ask any questions you have about journey mapping and get advice on working in teams.
📹 If you can’t join us live, sign up anyway. We will record Michael’s talk and share the video with all registered participants afterwards.