What are the main types of experience maps and when should they be used? Our free online event on Tuesday, July 28, gave the attendees the answer to this and other questions about experience mapping.
About the speaker
Martina Mitz is a UX Psychologist who has contributed to the digital and service ecosystems of many world-known companies like eBay and PayPal and helped some European startups by forming and driving their research and contributing to their product or service strategy and definition.
Event overview
In her talk, Martina focused on the three main types of experience maps:
- customer journey maps;
- service blueprints;
- mental model diagrams.
Her presentation armed session attendees with the business rationale for mapping experiences, helping them convince their bosses and colleagues and start their experience mapping workshop.
Session recap
Missed the event? No worries! We have an article based on this webinar. Go read it right now. 😉
