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Kristina Margulets

Kristina Margulets
Content Writer at UXPressia

Upcoming event: Feature Canvas Framework for product and service ideas


When it comes to generating ideas for improving a service or a product, there are often two extremes: either you get stuck when nothing really comes to mind or gather excessive ideas about the features that your customers don't actually need.

Do you want to learn more about generating ideas that would solve real customers' problems? Come join us live on Tuesday, January 26, at our event to learn how to move from focusing on "solution space" to "problem space" and solve customers' problems in the best way possible.

Feature canvas event from UXPressia

Event overview

At the event, Nick Efimov, CPO at UXPressia Academy, will introduce you to Feature Canvas Framework. At the event, Nick will show you how to:

  • spend more time examining customers' problems to find the best solutions;
  • analyze your ideas from the customers' perspective and throw away the inappropriate ones;
  • get all your teammates on the same page about the initial idea and customer problems;
  • identify blind spots in your knowledge about your customers.

You'll learn why you need to consider usage context and customers' behavior, habits, etc. when generating ideas, and how to use the framework for making up the features that would solve real users' problems.

See you there! Can’t make it live? Register anyway to get a recording 😉

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