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Kristina Margulets

Kristina Margulets
Content Writer at UXPressia

Journey Mapping Talks: The Truth behind Personas

When it comes to creating a successful product or service, the first question you should ask yourself is who you are creating it for. Personas can help you get an answer to this question. And although many think that personas don't work, they can help address many business challenges if you build and use them properly.

We invite you to our next event from the Journey Mapping Talks series. This time, it will be about Personas.

On August 6, Nick Efimov,  Chief Product Officer at UXPressia Academy, will talk about myths and misconceptions related to Personas. He will focus on common pitfalls in using and creating them and share some tips for future success.

personas talk with Nikita Efimov

About the speaker

Nick has 10+ years of experience in software development and solid knowledge in UX, user research, and product management.

Being a consultant for more than 6 years at UXPressia and by himself, he organized loads of corporate trainings and workshops covering journey mapping, Jobs-to-be-Done, empathy mapping, and other aspects of customer experience management.

Come to listen to Nick's insights about Personas Next Thursday. And be sure to prepare your questions for the Q&A session 😉

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