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Kristina Margulets

Kristina Margulets
Content Writer at UXPressia

Different faces of customer journey mapping: telecom and fintech

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This Tuesday, December 8, we are hosting a new event from the Different Faces of Customer Journey Mapping series. Come join us live to listen to experts' talks about building human-centric products and companies in the telecom and fintech industries.

Different faces of customer journey mapping: telecom and fintech

Event Overview

There will be two talks at the event:

  • Journey mapping in telecom

Our first speaker is Tingting Lin, Head of CX at Qvantel, a Business Support System vendor serving telecom operators all over the globe. For over 11 years, Tingting has been passionately working on the "Human Element" of Information Systems in both academia and the industry.

Tingting will talk about how Qvantel leverages customer journeys to address the following key questions in their business:

  • designing a standardized software product and making it work for everyone;
  • communicating product capabilities to audiences with different backgrounds;
  • ensuring localization with minimum customization.
  • Journey mapping in fintech

The second talk will be presented by Lara Chikhani, Senior Lead UX/UI designer at Oliver Wyman. She has over 15 years of experience in the field of user-centered design and technology.

Lara’s talk will focus on fintech products where she'll share tips and tricks on how to design more human-centric customer journeys and how to turn them into joyful experiences, rather than just a tool that customers must use.

Join us live or register to get a recording

Join us on December 8 to learn, network, participate in round-table discussions and find inspiration for your own CX/UX project.

Can’t make it live? Join anyway, and we’ll send you a recording.

P.S. Be sure to check out our other events.

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