UXPressia Blog

Good, better, the CJM

Customer journey mapping looks like a great technique. From the first glance, it might look too good to be true. So… are there any alternatives to CJM? Let’s figure it out.

Yuri Vedenin

December 28, 2016August 16, 2022

The 6 targets you will hit with CJM

targets you will hit with customer journey mapping

What exactly does CJM help you accomplish? Why is there a need for doing customer journey mapping in the first place? We got you 6 good reasons how CJM can help your business. Read on!

Yuri Vedenin

December 13, 2016January 6, 2020

Take it personally, it’s not just business

What are personas? Why would you want to create them? In this article, we’re going to dive into the concept of persona and answer these questions and even more!

Yuri Vedenin

December 8, 2016April 26, 2023

5 reasons why CJM might not be the weapon of your choice

Why customer journey mapping may not be the weapon of your choice

Customer journey mapping is the new black in the world of UX. You might have heard a lot about it. It might be that someone pushes you to try it. Before you do, read this post – there is a chance that you don’t need CJM. Though it’s very unlikely.

Yuri Vedenin

October 27, 2016November 24, 2022

Looking for fancy UX tools? Meet Customer Journey Mapping

Customer Journey Mapping is a great technique to use when you want to understand how your business performs from your customers’ standpoint. It allows you to put together all the data you have and order it in a clear and comprehensive way. In this post, we’ll look into what this technique is and why you UXPressia is a great way to build customer journey maps!

Yuri Vedenin

October 25, 2016November 24, 2022