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Dan Nagornov

Update: Google Analytics Integration for CJM Tool


You can’t overestimate the importance of real-world data on your journey maps. Adding down-to-earth numbers and KPIs will help you identify both the most problematic areas that need improvement and moments of maximum engagement. Plus, it will bring tangibility and help you make your journey maps backed by data.

Last year, we released the Mixpanel integration feature to let you pull web analytics into your journey maps. This year we decided to take it a little further and go for the most popular service — Google Analytics. So starting today, you can supply your journey maps with analytical data using the tool of your choice.

What is it for?

Here are a few examples of how you can use this integration.

  • Watch how many people visit your webpages. With the help of Google Analytics, you can make your CJMs more tangible by leveraging real-world data from your site’s traffic. This way you will be able to pinpoint the stages within the journey where most of your leads drop out, zoom in on them and see what you can do to fix it.
  • Check the results of marketing campaigns. You can add the data on your marketing campaigns and track their performance within the context of your journey map.
  • Monitor the performance of your products. You can keep an eye on the percentage of customers who make it to the checkout and purchasing, or the number of people who switch from a free plan to a paid subscription and vice versa.
  • And a lot more!

On top of that, you can select various time periods to analyze the performance of your journey in the recent past. And it all works automatically once you set up the integration.

This is what it will look like on your CJMs once configured:

Google Analytics integration in customer journey map

Learn how to configure Google Analytics integration in the CJM tool.

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