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Sofia Grigoreva
Sofia is a staff content writer for UXPressia. Between stretches of blog posts and journey mapping guides, you might find her working out or re-reading Harry Potter.
How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to cover? Start with this case study.
What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey mapping come into play? Read on to find out!
The markets, economy, and customers’ spending habits keep changing. But one thing stays the same: the power of journey mapping. This post covers the fundamentals of building customer journeys, with tons of expert tips and how-to’s.
New to the mapping concept or just new to UXPressia? Or maybe you’re looking for a fast way to onboard other teammates? Then take a look at this first-time user template.
Want to create journey maps that have the power to drive change? Don’t go into the initiative alone. Find out why and how you should map in teams at our next online event based on real-life cases in education and finance.
Can journey maps, as they are today, really help improve customer experience? And should you approach them all by yourself? Join us at the next free online event to find out.
Behavioral science can help you understand how your customers make decisions and why they act on them. Read on to learn about the principles you can apply to your journey maps.