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Sofia Grigoreva
Sofia is a staff content writer for UXPressia. Between stretches of blog posts and journey mapping guides, you might find her working out or re-reading Harry Potter.

The importance of customer journey mapping: why now and not alone

The markets, economy, and customers’ spending habits keep changing. But one thing stays the same: the power of journey mapping. This post covers the fundamentals of building customer journeys, with tons of expert tips and how-to’s.

New event: Journey mapping is a team sport | Nov 3

Want to create journey maps that have the power to drive change? Don’t go into the initiative alone. Find out why and how you should map in teams at our next online event based on real-life cases in education and finance.