Marketing lies at the heart of every successful business. In today’s business world, where exceptional customer experience is the new competitive advantage, marketing plays an essential role in achieving this CX goal.
At our free online event “Journey Mapping in Marketing: How to Drive a Better CX” on Thursday, October 1, Jennifer Lund, Chief Marketing Officer at SuperOffice, shared her perspective on journey mapping in marketing.
Event overview
Jennifer discussed how marketing and customer journey mapping can work together to drive better CX in an organization.
The event provided the answers to different questions like:
- Why is the customer journey important?
- How to drive it into your organization?
- How to get executive buy-in?
- How to get started?
Missed the webinar?
No worries! We have a blog post based on it and the session recording.
About the speaker
Jennifer Lund is the Chief Marketing Officer at SuperOffice. She has 20+ years of experience in marketing, product marketing, and business development. Jennifer strongly believes in the power of brand and uses customer insights and modern marketing trends to elevate the overall customer experience.
