Learn how to enhance organizational culture through journey mapping with insights from Chidera Okolie. Explore approaches, process improvement, accuracy tips, persona creation, ROI mapping, and an e-commerce case study.
Wanna unlock the power of AI for design with our 90-minute webinar featuring Noz Urbina? To learn how to create detailed personas and journey maps using ChatGPT, enhance designs with any data, and apply these skills across all projects? Then join our new event.
Learn what customers’ online shopping behavior is, why to use it in e-commerce marketing. Learn about different consumer behavior types and understand the factors influencing choices.
“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let’s clear out what each of them is used for, and whether those can be combined to boost your user experience.
What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But is it big enough for you to care? Let’s find out.
Interested in diving deeper into the world of strategic journey mapping with a case study from Percy Rose, Head of Customer Success Strategy at Hewlett Packard Enterprise? Well, you’re in luck because this article is exactly what you’ve been searching for.
