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Arthur McCay

Arthur McCay

Update: Custom Branding for Exports


Logos are a graphic extension of the internal realities of a company, said Saul Bass. And we couldn't agree more. Nothing says "I am a pro" more than a sharp logo along with the brand color on top of your deliverable. Well, of course, it's not the only thing as the deliverable itself must be impressive (you can read on that here). But still, some custom branding certainly adds up to overall impression.

And we're are thrilled to say that now you can add that professional vibe to your deliverables in just a few clicks! Here's a peek into what your exports can look like now:

  • Custom Branded Journey Map Custom Branded Journey Map
  • Custom Branded Journey Map Dark Themed Custom Branded Journey Map Dark Themed

Same works for personas and impact maps.

  • Custom Branded Persona Custom Branded Persona
  • Custom Branded Persona Dark- Themed Custom Branded Persona Dark- Themed

On top of  the logo and your brand color you can also link the logo to your website (or any website), add some custom text and adjust its color as well.

You can add this nice touch to impress people at your presentation no matter if it's your company's or your client's logo. Paired with customization of the experience section, you can double the chances of making a good impression. Here's a sample with our own color:


Making professional-looking journey maps and customer personas is easier than ever.

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Thank you for sharing with us! For a novice brand owner like me, this is a very useful article. I’m just not sure that this way I will be able to increase my chance of employment. I found a cool article about brand companies around the world on https://medium.com/theymakedesign/top-branding-agencies-bcf12154af9b and this motivates me very much. One day I will start something similar!