Customer Journey Mapping may seem to be a technique for improving existing products. Well, not quite so. CJM can help you a lot when designing products and services from scratch! And here’s how you do it.
When you hear about customer journey mapping, it’s hard to skip the word “touchpoint”. It comes up quite often. What are these touchpoints and why is there so much ado about them? We got an answer and it’s right in this post.
