Customer Journey

Customer journey mapping turns scattered touchpoints into a clear picture of how people experience your product or service. These articles cover the full lifecycle, from running research workshops and scoping the map to acting on findings, measuring impact, and keeping the map updated over time.

3 Ways to Create Journey Maps without Personas

Creating customer journey maps without personas

Let’s be clear about this – creating customer personas can take months. What to do if you don’t have personas, but you need a journey map? Here are 3 ways to build a customer journey map without personas.

Dan Nagornov

March 29, 2019March 10, 2025

Update: New brainstorm cards & channel Icons

A new release is here! This time we added new brainstorm cards, supplied the channel section with new icons and freshened up the home and product pages.

Dan Nagornov

March 27, 2019March 10, 2025

Update: Google Analytics integration for the CJM Tool

Google Analytics integration for CJM tool

Add real-world data on your site’s traffic, marketing campaigns and KPIs into your journey maps using the Google Analytics integration for CJM tool.

Dan Nagornov

March 12, 2019March 10, 2025

Update: Substages on CJMs

Add substages to the stages of your customer journey maps and customize the colors of stage titles and its background.

Dan Nagornov

January 15, 2019March 10, 2025

We’re a Hot Vendor in Customer Journey Mapping

uxpressia-hot-vendor-customer-journey-mapping-2018

We’ve been recognized as a Hot Vendor in Customer Journey Mapping 2018 by Aragon Research. Let’s take a moment to celebrate this.

Yuri Vedenin

December 22, 2018February 22, 2019

Update: Live integrations for CJM via embed code

uxpressia-customer-journey-map-live-integration-embed-code

The embed code section for CJM and personas tools lets you pull live data from external resources and keep them updated automatically.

Dan Nagornov

December 14, 2018March 10, 2025

5 web design mistakes to avoid with a customer journey map

It’s hard to find out what your customers want out of your website. Here are 5 mistakes to avoid by using a customer journey map. Free CJM template inside.

Reuben Yonatan

December 6, 2018May 28, 2026

Update: Mixpanel integration for CJM tool

KPIs are what make effective journey maps. With UXPressia, you can now integrate your customer journey maps with Mixpanel to get automated real-world data.

Arthur McCay

September 10, 2018March 10, 2025

Update: Custom branding for exports

Logos are a graphic extension of the internal realities of a company, said Saul Bass. And we’re are thrilled to say that now you can add that professional vibe to your deliverables in just a few clicks!

Arthur McCay

August 27, 2018March 10, 2025