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Customer Experience and Service Design Blog

Happy New Year from UXPressia


Dear members of UXPressia family, We’ve been working insanely hard for the last few months skipping brunches and lunches so you can enjoy the brand new Dashboard and Personas. And trust us, you are getting them all with a nice red bow on top. All we want from you is a pinch of patience as […]

Hit the touchpoints, Jack

hit the touchpoints

When you hear about customer journey mapping, it’s hard to skip the word “touchpoint”. It comes up quite often. What are these touchpoints and why is there so much ado about them? We got an answer and it’s right in this post.

Good, better, the CJM


Customer journey mapping looks like a great technique. From the first glance, it might look too good to be true. So… are there any alternatives to CJM? Let’s figure it out.

The 6 targets you will hit with CJM

targets you will hit with customer journey mapping

What exactly does CJM help you accomplish? Why is there a need for doing customer journey mapping in the first place? We got you 6 good reasons how CJM can help your business. Read on!

Power up your CJM with real stuff

Power up your journey maps with real stuff

Making a CJM sounds like a great idea, but… where to get data from? In this post, we’ll try to analyze the most popular sources of user data that can be used for your customer journey maps.

5 reasons why CJM might not be the weapon of your choice

Why customer journey mapping may not be the weapon of your choice

Customer journey mapping is the new black in the world of UX. You might have heard a lot about it. It might be that someone pushes you to try it. Before you do, read this post – there is a chance that you don’t need CJM. Though it’s very unlikely.

Looking for fancy UX tools? Meet Customer Journey Mapping


Customer Journey Mapping is a great technique to use when you want to understand how your business performs from your customers’ standpoint. It allows you to put together all the data you have and order it in a clear and comprehensive way. In this post, we’ll look into what this technique is and why you UXPressia is a great way to build customer journey maps!