There’s no simple answer to the question, “Who should own customer experience at an organisation?” In this post, Amy Scott discusses this question in detail.
We’re going to give you an idea of how mobile users choose apps. In our updated template of mobile app user journey map, you’ll find a customer journey of a John, a high-school student.
This summer, we have launched a user research group and we invite you to join it and share your ideas and insights with us. Help UXPressia become better!
A quick overview of the Customer Journey Mapping Report prepared by UXPressia team. The report is based on results of the survey we conducted this May.
