UXPressia Blog

5 Trends in Journey Mapping for 2020

In their guest post, EngageBay discuss some of the biggest trends that drive journey mapping in 2020.

May 7, 2020May 7, 2020

10.5 tips to take customer journey mapping to the next level

Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.

Yuri Vedenin

May 4, 2020August 16, 2022

Update: Search and Quick Access to Templates

Meet our new release and two new features that come with it: a search functionality and brand-new popup with the most popular templates.

Tanya Levdikova

April 27, 2020September 7, 2022

The Role of User Research in Content Marketing

Sabra Mwaura, the Marketing Specialist at Disqus, shares her opinion on how to leverage user research in content marketing.

Sabra Mwaura

April 9, 2020September 6, 2022

How to make customer journey maps actionable

How to make customer journey maps more actionable

What to do with a journey map once you finish it? In this post, we’ll find out how to make journey maps actionable after they are ready.

Dan Nagornov

March 25, 2020June 28, 2023

How to use customer personas

There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are a few examples of how to use customer personas.

Dan Nagornov

March 19, 2020September 6, 2022

Case Study: How Personas Help Michelin Improve Customer Communication

Learn how Michelin leverages UXPressia’s Personas tool to improve customer communication and satisfaction while deploying regional projects.

Tanya Levdikova

March 18, 2020August 18, 2022

UXPressia Academy Case Study: Pushing the Envelope of Traditional Education

Learn how a Professor at Miami University took advantage of UXPressia Academy to teach his students customer journey mapping and get them certified.

Nick Efimov

March 9, 2020September 6, 2022

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get 5 proven strategies in this article.

Arthur McCay

March 6, 2020November 24, 2022