Customer Journey

Customer journey mapping turns scattered touchpoints into a clear picture of how people experience your product or service. These articles cover the full lifecycle, from running research workshops and scoping the map to acting on findings, measuring impact, and keeping the map updated over time.

10.5 tips to take customer journey mapping to the next level

Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.

Yuri Vedenin

May 4, 2020May 29, 2026

Update: Search and quick access to templates

Meet our new release and two new features that come with it: a search functionality and brand-new popup with the most popular templates.

Tanya Levdikova

April 27, 2020March 10, 2025

Case Study: How personas help Michelin improve customer communication

Learn how Michelin leverages UXPressia’s Personas tool to improve customer communication and satisfaction while deploying regional projects.

Tanya Levdikova

March 18, 2020March 10, 2025

UXPressia Academy Case Study: Pushing the Envelope of Traditional Education

Learn how a Professor at Miami University took advantage of UXPressia Academy to teach his students customer journey mapping and get them certified.

Nick Efimov

March 9, 2020March 10, 2025

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get 5 proven strategies in this article.

Arthur McCay

March 6, 2020November 24, 2022

Case Study: How StepChange uses UXPressia to transform the ways of working

Learn UXPressia helps StepChange transform the ways of working and start serving more people.

Tanya Levdikova

February 24, 2020March 10, 2025

Case Study: How HorizonCX Uses UXPressia to Create Better Maps

Learn how a small agile consultancy uses UXPressia to sell the customer journey mapping methodology to their clientele.

Tanya Levdikova

February 18, 2020August 16, 2022

Update: Workspace Admin Statistics, Product Backlog, and More

We’ve rolled out a few more new features that will give workspace admins more visibility over teammates’ activity in the workspace, enable advanced copying and moving of maps and personas, and take product planning to the whole new level.

Tanya Levdikova

February 6, 2020March 10, 2025

Case study: How journey mapping led UrSpectr toward CX transformation

Learn how UrSpectr, a leading provider of legal directories, tackled CX transformation with the help of the UXPressia CX team and UXPressia’s software.

Tanya McTavish

January 30, 2020August 16, 2022