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Personas

Personas only work when teams create them right and actually use them. These articles cover persona research methods, templates, and real examples for B2C and B2B, plus how to run workshops, present personas to stakeholders, and keep them up to date over time.

New event: building customer journey maps in UXPressia

Discover the benefits of building and designing customer journey maps and personas in UXPressia.

Katerina Kondrenko

May 25, 2021March 6, 2025

New template: telecom customer journey map

Not everyone’s happy with their providers. Want people to choose you? Check out our new template for a telecom customer journey and map yours. And don’t miss a bonus which is an impact map for a telecom company.

Katerina Kondrenko

May 19, 2021August 17, 2023

New template: first-time gym visitor journey map

Did you think about the way gym visitor journey mapping has changed due to the new reality? We did, and the result of our speculation is out for you to use.

Katerina Kondrenko

May 7, 2021August 17, 2023

New template: remote employee journey map

Here’s our new remote employee journey template for you to explore, use, and change. Check it out to deeper understand what many of today’s employees go through and get some ideas about enhancing their experience.

Katerina Kondrenko

April 29, 2021February 2, 2023

Define a personality type to look at personas from a new angle

Want to approach your personas from a new angle? Learn how defining their personality can help you to get useful insights.

Katerina Kondrenko

April 15, 2021November 11, 2022

Add descriptions to your maps and personas

We are starting this month with some hot new features, some of which you have been asking us for.

Tanya Levdikova

April 1, 2021April 29, 2021

Jobs to be Done is the new personas?

Jobs to be done vs personas

There’s been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But no, they cannot. So let’s find out why.

March 15, 2021November 24, 2022

Using customer journey mapping to design the perfect onboarding for your SaaS

Learn how customer journey mapping for SaaS can help you provide effective onboarding to your users. Great examples of successful SaaS services are included.

Emilia Korczynska

March 4, 2021July 8, 2023

New template: car insurance customer journey map

Meet our new car insurance customer journey map template with multiple personas. Check it out to get an idea of what your customers go through during their journeys and get some insight about improving their experience.

Kristina Margulets

March 3, 2021May 10, 2023

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