Customer Journey

Customer journey mapping turns scattered touchpoints into a clear picture of how people experience your product or service. These articles cover the full lifecycle, from running research workshops and scoping the map to acting on findings, measuring impact, and keeping the map updated over time.

Global font settings, a new CJM section to show personas’ interactions, and more

UXPressia 4.38 is out! Check out the new features: global font settings, font settings for CJM stages, substages, and section titles, a new CJM section, and more.

Tanya Levdikova

September 11, 2020November 24, 2022

Expert opinion on experience mapping: why, how, and what

Martina Mitz explains experience mapping and describes the difference between journey maps, service blueprints, mental model diagrams, and cases when each of these maps will add maximum value.

Kristina Margulets

September 10, 2020August 17, 2022

4 tips for breathing life into your customer journey maps

Learn 4 tips for creating living and breathing customer journey maps from Noz Urbina.

Noz Urbina

August 26, 2020August 16, 2022

Using design thinking to improve customer experience in e-commerce

Home24 implemented the design thinking methodology to increase their customer satisfaction and shared some insights about improving customer experience in e-commerce.

Kristina Margulets

August 24, 2020August 30, 2023