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Touchpoints and channels in customer journey mapping

Touchpoints and channels are crucial elements of a customer journey, but they get mixed up during actual mapping. Let’s clarify the difference between them.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Using a customer journey map in real estate: Guiding dreams home

Wanna learn how to enhance your real estate business? Build a customer journey map in real estate, using our template.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Embracing journey centricity: reflections on Kindred’s transformation

Learn how Kindred switched to journey centricity and won their customers’ hearts. Christophe Dhaisne, the former Head of Customer Experience at Kindred, sahres their framework and secrets behind true customer obsession.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Measuring your customer journey performance: best practices and the example

Knowing where to focus your efforts is crucial when it comes to improving the customer experience. By measuring your customer journey performance, you can identify areas that require attention and ensure that your resources are allocated effectively. Not sure what metrics to choose? Read the article.

Tanya Levdikova
Tanya Levdikova is the head of Content at UXPressia. She is a content strategist and digital marketing enthusiast with 10+ years in the tech industry. Her writing spans a variety of topics across business, software development, e-commerce, blockchain, AI, UX, and CX.

How to build actionable customer journey maps: expert opinion

Stop guessing with customer journey maps! Our latest article, based on insights from CXO of Delta CX, Debbie Levitt, delivers expert guidance on creating maps that drive action. Let us be your compass to effective journey mapping.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Customer onboarding metrics to measure and do something about

Some say love at first sight doesn’t exist. But a good onboarding experience can work wonders. Here are customer onboarding metrics to help you understand whether a new audience will fall for you.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.
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