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Persona vs. market segment: (not so) common ground

Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

The importance of customer journey mapping: why now and not alone

The markets, economy, and customers’ spending habits keep changing. But one thing stays the same: the power of journey mapping. This post covers the fundamentals of building customer journeys, with tons of expert tips and how-to’s.

Sofia Grigoreva
Sofia is a staff content writer for UXPressia. Between stretches of blog posts and journey mapping guides, you might find her working out or re-reading Harry Potter.

Journey map legend: use cases and real-life examples

A journey map legend is a great way to provide the necessary information to people who work with it. Read this post to create yours.

Tanya Levdikova
Tanya Levdikova is the head of Content at UXPressia. She is a content strategist and digital marketing enthusiast with 10+ years in the tech industry. Her writing spans a variety of topics across business, software development, e-commerce, blockchain, AI, UX, and CX.

How to map a car sharing customer journey + free template

Do you want your clients to enjoy car sharing customer service provided by you? Build a car sharing customer journey map, using our tips and templates.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Cinema customer journey: visualize it to improve + free template

Want to increase retention of your cinema visitors? Then think about improving their experience with the help of customer journey mapping. To give you an ease start, we’ve created a ready-to-go template and wrote a step-by-step guide to build a cinema customer journey map. Go read it and build the map for your case.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Journey mapping collaboration basics: best practices & UXPressia tips

Want to learn how to run successful collaborative journey mapping projects? Then read our new article and don’t miss the next in the series.

Tanya Levdikova
Tanya Levdikova is the head of Content at UXPressia. She is a content strategist and digital marketing enthusiast with 10+ years in the tech industry. Her writing spans a variety of topics across business, software development, e-commerce, blockchain, AI, UX, and CX.
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