Curious about your journey mapping ROI? Calculate it now!

Search Results for: define stages

Persona vs. market segment: (not so) common ground

Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

The importance of customer journey mapping: why now and not alone

The markets, economy, and customers’ spending habits keep changing. But one thing stays the same: the power of journey mapping. This post covers the fundamentals of building customer journeys, with tons of expert tips and how-to’s.

Sofia Grigoreva
Sofia is a staff content writer for UXPressia. Between stretches of blog posts and journey mapping guides, you might find her working out or re-reading Harry Potter.

Journey map legend: use cases and real-life examples

A journey map legend is a great way to provide the necessary information to people who work with it. Read this post to create yours.

Tanya Levdikova
Tanya Levdikova is Head of Content at UXPressia, a customer experience mapping platform. A content strategist with 10+ years in B2B SaaS and tech, she leads content strategy and contributes to acquisition, product releases, and marketing automation. She also studies how companies structure their customer experience by mapping public journeys to spot gaps and missed opportunities in messaging, funnels, and lifecycle communication.

How to run a customer journey mapping workshop

Are you ready to take your customer experience strategy to the next level? Then you need to check out our latest how-to guide!

Anastasia Schebrova
Anastasia Schebrova is Chief Experience Officer at UXPressia, where she leads UX strategy, design, and research for the customer journey mapping platform. She holds a Master's degree in Human Factors & Ergonomics and is a Certified User Experience Analyst (Human Factors International). Anastasia's focus is making sure the product delivers real, measurable value to UX, CX, marketing, and product teams.

How to map a car sharing customer journey + free template

Do you want your clients to enjoy car sharing customer service provided by you? Build a car sharing customer journey map, using our tips and templates.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Cinema customer journey: visualize it to improve + free template

Want to increase retention of your cinema visitors? Then think about improving their experience with the help of customer journey mapping. To give you an ease start, we’ve created a ready-to-go template and wrote a step-by-step guide to build a cinema customer journey map. Go read it and build the map for your case.

Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Macadamian case study: improving the employee journey

Learn how Macadamian’s UX Researchers used their expertise and journey mapping to improve the employee journey at their company

Tanya Levdikova
Tanya Levdikova is Head of Content at UXPressia, a customer experience mapping platform. A content strategist with 10+ years in B2B SaaS and tech, she leads content strategy and contributes to acquisition, product releases, and marketing automation. She also studies how companies structure their customer experience by mapping public journeys to spot gaps and missed opportunities in messaging, funnels, and lifecycle communication.

Journey mapping collaboration basics: best practices & UXPressia tips

Want to learn how to run successful collaborative journey mapping projects? Then read our new article and don’t miss the next in the series.

Tanya Levdikova
Tanya Levdikova is Head of Content at UXPressia, a customer experience mapping platform. A content strategist with 10+ years in B2B SaaS and tech, she leads content strategy and contributes to acquisition, product releases, and marketing automation. She also studies how companies structure their customer experience by mapping public journeys to spot gaps and missed opportunities in messaging, funnels, and lifecycle communication.
Join our newsletter:
Tags:
B2B Customer Journey Empathy Map Employee Experience Impact Map Personas Research Templates Touchpoints Webinars
Latest posts:
Trace every AI-generated insight back to its source in UXPressia
Trace every AI-generated insight back to its source in UXPressia
 Meet UXPressia’s AI Journey Assistant
Meet UXPressia’s AI Journey Assistant
 New in UXPressia: AI mapping for customer journeys
New in UXPressia: AI mapping for customer journeys