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Freebies

Free templates, checklists, and downloadable resources for journey mapping, personas, and UX research.

Customer journey mapping research report 2020

Download our new research report to learn what types of journey mappers there are, how they works, what they include in their maps, and more.

Tanya Levdikova

June 14, 2021December 24, 2021

New template: telecom customer journey map

Not everyone’s happy with their providers. Want people to choose you? Check out our new template for a telecom customer journey and map yours. And don’t miss a bonus which is an impact map for a telecom company.

Katerina Kondrenko

May 19, 2021August 17, 2023

New template: first-time gym visitor journey map

Did you think about the way gym visitor journey mapping has changed due to the new reality? We did, and the result of our speculation is out for you to use.

Katerina Kondrenko

May 7, 2021August 17, 2023

New template: remote employee journey map

Here’s our new remote employee journey template for you to explore, use, and change. Check it out to deeper understand what many of today’s employees go through and get some ideas about enhancing their experience.

Katerina Kondrenko

April 29, 2021February 2, 2023

Free whitepaper: journey mapping in finance

In our new whitepaper, we cover the specifics of journey mapping in banking and finance. Read it to learn common challenges, see map examples, and get expert tips.

Tanya Levdikova

March 25, 2021September 6, 2022

New template: car insurance customer journey map

Meet our new car insurance customer journey map template with multiple personas. Check it out to get an idea of what your customers go through during their journeys and get some insight about improving their experience.

Kristina Margulets

March 3, 2021May 10, 2023

New JM template: the sneakers store visitor journey map

Have you ever built journey maps with multiple personas? Visualizing interactions between different personas on the same map can help you get valuable and even unexpected insights that you wouldn’t obtain by mapping out separate journeys for each persona.

Kristina Margulets

January 4, 2021September 7, 2022

New template: streaming service customer journey map

Can streaming services deliver not just content but also an excellent experience? For sure, they can. Check out our new Streaming Service Customer Journey Map template to learn how to meet your customers’ expectations.

Kristina Margulets

December 21, 2020August 17, 2023